steven lichtenstein
I sweat the small details and the big creative picture equally, and want to improve every phrase, page, or idea I have the pleasure to meet.
I promise to be intense about brand creative, playlists, and serial commas.
I live in San Francisco, CA.
Work experience
Senior Copywriter and Content Director, Tabnine
Nov 2024–Feb 2025
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Directed all creative efforts related to a full branding and website update, including design, copy, and site development
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Created and administered copy style guide and fostered a new brand voice and identity, helping a team of eight to maintain consistency across publicly facing materials
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Defined creative and copy for growth initiatives and ABM programs, increasing click-through rates and engagement, lowering cost per lead, and influencing enterprise pipeline creation
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Wrote copy for segmented marketing nurture email programs and user onboarding email flows, increasing open and click-through rates on email creative assets
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Concepted and wrote copy for website and landing pages, newsletters, product launches, events, digital ads, and social media, contributing to a 70% increase in followers quarter over quarter
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Copyedited all materials, including white papers, blog posts, web pages, and documentation
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Published and maintained all web pages and blog posts in a CMS
Senior Copywriter, Cockroach Labs
Oct 2022–Oct 2023
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Partnered with the Product, Content, and Demand Gen teams to write compelling, digestible copy for digital ads, web pages, emails, and more
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Led copy efforts for 20+ third-party events, including environmental copy, landing pages, and emails
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Built brand style guide and handled QA duties for all branded creative assets, and copyedited white papers, web copy, blog posts, and ebooks
Skills
Creative copy
Copyediting
Scriptwriting
Web production
Content/brand strategy
Brand/style guides
Creative direction
B2B/SaaS
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Familiars
Adobe Photoshop
Adobe Premiere
Figma
Canva
Miro
HTML
GitHub Desktop
Hubspot
WordPress, CMS
Creative Content Manager, VMware Tanzu
Jan 2020–Oct 2022
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Led creative content efforts for VMware Tanzu, SpringOne, Tanzu Labs, and Tanzu.TV, focused on building a brand developers embrace
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Conceived, wrote, and edited content including both short-form (digital ads, video scripts) and long-form (web pages, blog posts) copy
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Helped redefine SpringOne as a virtual conference and shape the full digital experience—from promotions to event day—leading to a 10x reg increase
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Managed a content and video team, and helped to advance sustainability, employer brand, and DE&I efforts throughout the business unit
Brand Content Strategist, Pivotal
Jan 2018–Jan 2020
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Established and maintained brand voice and tone across all channels for Pivotal, Pivotal Labs, and SpringOne
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Served as lead writer, editor, and approver for all branded web and events copy, social media, emails, newsletters, ebooks, scripts, and more
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Built and published HTML web pages, created internal style guide, and led creative development for events, websites, and videos
Content Manager, Pivotal Tracker
Mar 2015–Jan 2018
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Handled all writing and copyediting for a popular SaaS agile project management tool. Ran several social media accounts and wrote blog posts, newsletters, marketing emails, web and print ad copy, UI and Support copy, and more.
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Conducted interviews and wrote customer case studies
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Helped write, edit, and build out an expansive app knowledge base
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Learned HTML to manage website, including building and maintaining pages
Other editorial experience
Copyeditor, The New Stack, 2023, 2025
Content Editor, Academy of Art University, Sep 2006–Mar 2015
Publications Coordinator, CENTERSTAGE, Nov 2005–Aug 2006
Managing Editor, Lippincott, Williams, & Wilkins, Mar 2003–Oct 2005
Journal Production Editor, Lippincott, Williams, & Wilkins, Mar 2002–Mar 2003
Assistant Editor, UnOfficial Student Guide, Nov 1999–Aug 2001
Staff Writer, Popmatters.com and Stylus Magazine, 1999–2002